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University of Oklahoma

Spring 2022 Advanced Programs - Advanced Programs Face to Face or Virtual - Communication

[COMM 5023] Intro to Quantitative Methods - 103

Norman Wong

Course Description

This course is designed to provide you with an introduction to the knowledge necessary to understand and critique different quantitative research designs and interpret statistical analyses.

Class Dates, Format, Location and Hours

Dates:April 25 – May 1, 2022
Format:Virtual. Course to take place via Zoom and Canvas.
Location for on-site courses: Washington D.C.
Hours:Monday - Friday 6:00 p.m.-8:00 p.m.; Saturday and Sunday 9:30 a.m.-12:00 p.m
Last day to enroll or drop without penalty:March 27, 2022

Site Director

Name: Frances Wolf, M.Ed.

Professor Contact Information

Course Professor:Dr. Norman Wong
Mailing Address:Department of Communication
University of Oklahoma Norman, OK, 73019
Telephone Number:(405) 443-9664
Professor availability:The professor will be available via e-mail to address all student questions, as well as virtual meetings via Zoom.

Textbook(s) and Instructional Materials

Student materials are available at the OU Bookstore Website at The website has book selling, renting, buying, returning, and order tracking capabilities. If you need help with an order, or if you have any questions contact the toll-free phone at 1-(855)-790-6637, agents are available from 9a – 5p (EST) Monday – Friday. Text prices are available online.

The Process of Social Research
The Process of Social Research
by Dixon, Jeffrey C., Singleton, Royce A., Straits, Bruce C.
Published by Oxford University Press, Incorporated
ISBN: 9780190876654

Course Objectives

At the end of the course, you will have a broader understanding of approaches to communication research and become more critical consumers of social science research.

Course Outline

This course will be conducted in a seminar format where there will be a combination of both lecture & application exercises/activities.

Assignments, Grading and Due Dates

Students are expected to have read chapters 1-14 from Dixon, Singleton, & Straits (2018).

Attendance and participation: 

Students are expected to attend all class sessions and to participate in all classroom activities and discussion. Your overall participation will be worth 10% of your final course grade.

Methodological Critique:

Prepare a methodological critique of a quantitative study published in 1 of the following 5 communication journals within the past 5 years: Communication Research, Western Journal of Communication, Health Communication, Journal of Health Communication, or Communication Reports. The paper should briefly summarize the study (i.e., purpose of the study, hypotheses/RQs, methods used, and results) and point out the strengths and weaknesses from a methodological standpoint. Based on the readings and lectures, each student is to generate a set of criteria for assessing the methodological quality of a study (i.e., what makes for a methodologically sound study?) Issues related to sampling, validity (both internal and external), and reliability must be addressed.

The paper must follow APA format, have a title page, a 100-word abstract, 8-10 pages of text (excluding title page, abstract, and references). Paper will be due one week after the last class session, May 8, 2022. The paper will be graded on a 100 points scale and worth 40% of your final course grade.

Post-seminar assignment:

Prepare a research prospectus that will extend on a previously published communication study. Specifically, you must select a study published in a communication journal within the past 5 years (You can search within the 5 titles previously mentioned). The study must be use a cross-sectional design (i.e., no manipulation of independent variables). Your task is to transform this cross-sectional study into an experimental study, modifying the hypotheses/RQs as needed. Provide a summary of the cross-sectional study and then discuss how you plan to modify it to turn it into an experimental investigation. You will be expected to complete a literature review & rationale section, methods section, and a proposed analysis section where you will describe the planned analyses based on the nature of your hypotheses/RQs.

The paper must adhere to APA format; have a title page, a 100-word abstract, 10-12 pages of text (excluding title page, abstract, and references). Paper will be due two weeks after the last class session, May 15, 2022. The paper will be graded on a 100 points scale and worth 40% of your final course grade.



This is a letter-graded course: A, B, C, D, or F. 

AssignmentDue DatePercent
Attendance & Class ParticipationDuring class sessions5
Class Activities/ExercisesLast class session10
Methodological CritiqueOne week after class session – May 8, 202240
Post-seminar AssignmentTwo weeks after last class session, May 15, 202245

Incomplete Grade Policy

Notice: Failure to meet assignment due dates could result in a grade of I (Incomplete) and may adversely impact Tuition Assistance and/or Financial Aid.


Attendance/Grade Policy

Attendance and participation in interaction, individual assignments, group exercises, simulations, role playing, etc. are valuable aspects of any course because much of the learning comes from discussions in class with other students. It is expected that you attend all classes and be on time except for excused emergencies.

Excused absences are given for professor mandated activities or legally required activities such as emergencies or military assignments. It is the policy of the University to excuse absences of students that result from religious observances and to provide without penalty for the rescheduling of examinations and additional required class work that may fall on religious holidays. Unavoidable personal emergencies, including (but not limited to) serious illness; delays in getting to class because of accidents, etc.; deaths and funerals, and hazardous road conditions will be excused.

If you are obtaining financial assistance (TA, STAP, FA, VA, Scholarship, etc.) to pay all or part of your tuition cost, you must follow your funding agency/institution’s policy regarding “I” (Incomplete) grades unless the timeline is longer than what the University policy allows then you must adhere to the University policy. Students who receive Financial Aid must resolve/complete any “I” (Incomplete) grades by the end of the term or he/she may be placed on “financial aid probation.” If the “I” grade is not resolved/completed by the end of the following term, the student’s Financial Aid may be suspended make the student ineligible for further Financial Aid.

Students are responsible for meeting the guidelines of Tuition Assistance and Veterans Assistance. See the education counselor at your local education center for a complete description of your TA or VA requirements.

OU faculty will submit grades online through ONE not later than 30 days after the course end date. Course end dates are approximately one calendar month after the final seminar date on this syllabus and are provided on the official scheduling website for reference.

Academic Integrity and Student Conduct 

Academic integrity means honesty and responsibility in scholarship. Academic assignments exist to help students learn; grades exist to show how fully this goal is attained. Therefore all work and all grades should result from the student's own understanding and effort.

Academic misconduct is any act which improperly affects the evaluation of a student’s academic performance or achievement. Misconduct occurs when the student either knows or reasonably should know that the act constitutes misconduct. Academic misconduct includes: cheating and using unauthorized materials on examinations and other assignments; improper collaboration, submitting the same assignment for different classes (self-plagiarism); fabrication, forgery, alteration of documents, lying, etc…in order to obtain an academic advantage; assisting others in academic misconduct; attempting to commit academic misconduct; destruction of property, hacking, etc…; intimidation and interference with integrity process; and plagiarism. All students should review the Student’s Guide to Academic Integrity at 

Students and faculty each have responsibility for maintaining an appropriate learning environment. All students should review policies regarding student conduct at 

Accommodation Statement

The University of Oklahoma is committed to making its activities as accessible as possible. For accommodations on the basis of disability, please contact your local OU Site Director.

Adjustment for Pregnancy/Childbirth-Related Issues

Should you need modifications or adjustments to your course requirements because of documented pregnancy-related or childbirth-related issues, please contact the professor as soon as possible to discuss. Generally, modifications will be made where medically necessary and similar in scope to accommodations based on temporary disability. Please see

Title IX Resources

For any concerns regarding gender-based discrimination, sexual harassment, sexual misconduct, stalking, or intimate partner violence, the University offers a variety of resources, including advocates on-call 24/7, counseling services, mutual no-contact orders, scheduling adjustments, and disciplinary sanctions against the perpetrator. Please contact the Sexual Misconduct Office at or (405) 325-2215 (8-5), or the Sexual Assault Response Team at (405) 615 -0013 (24/7) to report an incident. To learn more about Title IX, please visit the Institutional Equity Office’s website at 

Course Policies

Extended Campus (also and formerly known as Advanced Programs) policy is to order books in paperback if available. Courses, dates, and professors are subject to change. Please check with your OU Site Director. Students should retain a copy of any assignments that are e/mailed to the professor for the course. Neither duplicating services nor office supplies are provided.

Any and all course materials, syllabus, lessons, lectures, etc. are the property of professor teaching the course and the Board of Regents of the University of Oklahoma and are protected under applicable copyright.

For more information about OU Extended Campus, visit our website at:

Statement on Respect

The classroom should provide a safe learning environment where students can express their views without fear of reprisal. That freedom of expression must be balanced by demonstrated respect for other’s viewpoints and appropriate and reasonable sensitivity, especially within the context of scholarly disagreement.  Disrespectful or uncivil dialogue (including, but not limited to, personal attacks, insults, or harassment) will not be tolerated.

Recording Devices/Phones/Computers

It is important for students to be fully present during class to fully benefit from lectures, discussions, and experiential assignments. Class sessions may not be tape-recorded. All telephones and pagers should be turned off or placed on silent mode. Computers may not be used during class. Students who require an exception to this policy should discuss exceptional circumstances with the professor.


Norman C. H. Wong, Ph.D.


·        Ph. D.  2005, University of Georgia. Department of Speech Communication, Major: Communication

·       M. A. 2000, University of Hawaii at Manoa. Department of Speech, Major: Speech

·        B. A. 1997, University of Hawaii at Manoa, Department of Speech, Major: Speech

Current Positions

Associate Professor, Department of Communication, University of Oklahoma

Major Areas of Teaching and Research Interest

•    Health communication

•    Social influence

•    Message processing

•    Interpersonal communication


•    I am particularly interested in designing mass-mediated health communication messages aimed at promoting healthy practices (e.g., getting vaccinations) and preventing risky health behaviors (e.g., smoking, binge drinking) within the context of health communication campaigns.


Representative Publications and Presentations

•    Lookadoo, K., Hubbard, C., Nisbett, G., & Wong, N. (2021). We’re all in this together: Celebrity

influencer disclosures about COVID-19. Atlantic Journal of Communication. Advance online publication.

•    Massey, Z., Wong, N., & Barbati, J. (2021). Meeting the trans(parent): Test of parasocial contact with transgender characters on reducing stigma toward transgender people. Communication Studies, 72(2), 232-250.

•    Lookadoo, K. L., & Wong, N. C. H. (2020). Searching for a silver lining: Mediated intergroup contact and mental health perceptions. Studies in Media and Communication, 8(2), 1-13. doi:10.11114/smc.v8i2.xx.

•    Ma, H., Miller, C., & Wong, N. (2020). Don’t let the tornado get you!: The effects of agency assignment and self-construal on responses to tornado preparedness messages. Health Communication. Advance online publication.

•    Lookadoo, K. L., & Wong, N. C. H. (2019). “Hey guys, check this out!”: Investigating media figure-user relationships and celebrity endorsements on Twitter. Journal of Social Media in Society, 8(1), 178-210.

•    Wong, N. C. H. (2019). Injunctive and descriptive norms and theory of planned behavior: Influencing intentions to use sunscreen. Women’s Health and Complications, 2(1), 1-7.

•    Wong, N. C. H. (2018). Well, that was unexpected: Effect of intimacy and commitment on responses to an interpersonal expectancy violation. Studies in Media and Communication, 6(2), 45-56.

•    Wong, N. C. H., & Bostwick, E. (2017). #WhyITold: A pilot test of Twitter messages aimed at promoting bystander intervention against domestic violence. Studies in Media and Communication, 5(2), 166-175. doi: 10.11114/smc.v5i2.2763.

•    Wong, N. C. H., Lookadoo, K. L., & Nisbett, G. W. (2017). “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder. Communication Studies. Advance online publication. doi: 10.1080/10510974.2017.1331928.

•    Wong, N. C. H., Nisbett, G. S, & Harvell, L. A. (2016). Smoking is So Ew!: College smokers’ reactions to health- vs. social-focused antismoking threat messages. Health Communication. Advance online publication. doi: 10.1080/10410236.2016.1140264.